Great beauty should be more accessible.
Premium beauty shouldn’t only be for the people willing to pay full retail price.
About
Beauty has a strange
waste problem.
Someone has a product they don’t want.
Someone else is looking for exactly that product.
Yet those two people rarely meet.
- A gift stays unopened in a drawer.
- PR stays sealed in a cupboard.
- Brand stock reaches the end of one route to market while still being perfectly good.
Meanwhile, somebody else is about to pay full price for exactly the same thing.
rebeauty exists to close that gap.
Our mission
Great beauty should
be used, not wasted.
We’re building a new way for beauty to keep moving, from the people, creators and brands that have it to the people who actually want it.
What we believe
Great product deserves somewhere to go.
Being wrong for its first owner doesn’t make a product any less good.
Beauty shouldn’t become waste before it needs to.
There is already an extraordinary amount of brilliant beauty in circulation. Using what exists is the simplest place to start.
Founder
I wanted the £200 face cream.
I just didn’t want the £200 price tag.
I have always loved beauty, the expensive kind especially. I could just never quite justify spending £200 to find out whether something was actually right for me.
While I was busy looking for another way to buy beauty, I started noticing the other half of it. Unopened gifts. Creator PR that never gets used. Brand stock that has reached the end of one route to market and is still perfectly good product.
People wanting great beauty for less on one side. Great beauty with nowhere useful to go on the other. Nothing in the middle connecting them.
That became rebeauty.
Myah Edsall Founder
We don’t need less beauty.
We need to get smarter
with the beauty
we already have.
Buy it. Sell it. Discover it. Pass it on. Keep it moving.
Follow our Instagram | @rebeauty.app
